Saul Bass -

Saul Bass was born in New York City on May 8th 1920 and passed away on April 25 1996. Bass was a graphic designer and film maker and was best known for his design of film posters and motion pircture title sequences.


Saul Bass - Early Life


He was Born to Eastern European Jewish immigrant parents. He graduated from James Monroe High School in the Bronx [New York] and studied part-time at the Art Students League in Manhattan until attending night classes with György Kepes at Brooklyn College. He began his time in Hollywood during the 1940s doing print work for film ads, until he collaborated with filmmaker Otto Preminger to design the film poster for his 1954 film Carmen Jones. Otto Preminger was so impressed with Bass's work that he asked him to produce the title sequence as well. This was when Bass first saw the opportunity to create something more than a title sequence, but to create something which would ultimately enhance the experience of the audience and contribute to the mood and the theme of the movie within the opening moments. Bass was one of the first to realize the creative potential of the opening and closing credits of a movie.


These are a few of his quotes:
"My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it."


"Design is thinking made visual."


"There is nothing glamorous in what I do. I'm a working man. Perhaps I'm luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good."


http://en.wikipedia.org/wiki/Saul_Bass
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This is the opening title sequence by Saul Bass which is called The Man with the Golden Arm.