Thursday, April 19, 2012

Media Opening Sequence - Target Audience Research


In the research done for our target audience, we looked at the different types of film classifications and categories that are used to outline the age in which a film can be viewed.

'Universal'

This classification would be used for a film that is suitable for all ages; nothing in this sequence was seen by critics to be unsuitable for children.


'Parental Guidance'

This is when all ages are admitted, but certain scenes may be unsuitable for young children which is why they don’t allow anyone under the age of 12 in without an adult over the age of 18. 

These films may contain mild language and sex/drugs references. It may also contain moderate violence if justified by context.



'Aged 12 or Over'

12A-rated films are usually given a 12 certificate for the DVD/Blu-ray version unless any particular extra material has been added that would mean the film requires a higher rating. 

No one under the age of 12 can rent or buy a 12-rated DVD, Blue-ray Disc, UMD or game. Films in this category might include infrequent drugs, use of strong language, moderate violence, etc.


'Aged 12 or Over'

The films that are under this category are considered to be unsuitable for young people. The only way in which those under the age of 12 would be admitted into this film would be if they were accompanied by an adult over the age of 18. 

However it’s generally not recommended that children under the age of 12 should watch this film because of the fact that films under this category contain mature themes such as discrimination, moderate swear words and moderate violence/sex references.
'Aged 15 or Over'

No one under the age of 15 can rent or buy a 15-rated DVD, Blue-ray Disc, UMD or game with this rating. They also can’t watch a film in the cinema with this rating. Films under this category often contain adult themes such as hard drugs, strong language, moderate violence/sex reference and undetailed sexual activity.

'Aged 18 or Over'

No one under the age of 18 can rent or buy an 18-rated DVD, Blu-ray Disc, UMD or game.they also can’t watch a film in the cinema with this rating. Films under this category do not don’t have any limitations on the bad language that is used.Hard drugs are generally allowed, and and strong violence/sex references along with strong sexual activity also allowed. Scenes of strong real sex may be permitted if it is justified by the context.

 
Conclusion

After looking at this information we decided that our film should be rated as a 15. This is due to the fact that our opening sequence is a drama that includes moderate violence.

                                                     

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